Real Estate Investing, Relationship-First.
Real Estate Investor · Central Florida & North Alabama
I buy and renovate single-family homes in Central Florida and North Alabama. This is where I share how I work, what I'm seeing in my markets, and plain-English education about real estate and private lending.
Real estate, built on relationships.
Meet Jonny Herrera
I'm Jonny Herrera. Most people call me Jonny. I'm a real estate investor working across Central Florida and North Alabama, and I own Swift Offers LLC. I focus on fix-and-flip projects in single-family homes.
My approach is straightforward: take the time to understand what you're trying to accomplish, set clear expectations, and move thoughtfully rather than rushing into a deal.
I'm also a licensed Florida real estate agent with Pellego, LLC (LIC# SL3411696). So I see the market as a buyer and as an agent. That helps me price projects and plan the sale with real local knowledge.
Whether you're new to real estate or you've been around it for years, I'm happy to talk shop. I can't give investment, legal, or tax advice, but I'm glad to share how I work. No pressure, no pitch.
Relationship-First
Honest conversations, no pressure
Central Florida & North Alabama
Markets I know well
Clear Expectations
Straightforward from the start
Licensed FL Real Estate Agent: LIC# SL3411696 · Pellego, LLC
From Conversation Forward.
I'd rather know people first. Here's how I approach new relationships.
Get Acquainted — We get on a call so I can learn about you and you can learn about me and how I work. It's a get-to-know-you conversation, not an investment pitch.
Get to Know Each Other — Good relationships take time. Over time I learn about your background and experience, and you get to see how I communicate and operate.
Learn the Basics — I share general education on how private real estate loans are usually documented, such as promissory notes, mortgages and title insurance, so you can ask good questions. Always have your own attorney review any document.
Private Conversations Only — I never post specific projects, terms, rates, or returns on this site, in my newsletter, or on social media. If a specific opportunity is ever discussed, it happens privately, only where the law allows, with full written documents and risk disclosures.
Relationship First — Whether or not we ever do business together, I aim to stay in touch and keep the conversation honest.
Educational only. Nothing on this site is an offer to sell, or a solicitation of an offer to buy, any security or investment, or an offer to borrow or lend money. Private real estate loans and investments are risky and illiquid, and you could lose some or all of your money.
Book an Intro Call
Two Markets I Know Well.
Real estate is local. I focus on the submarkets I know well so decisions are grounded in firsthand experience, not assumptions.
Central Florida
Orlando and the communities around it. A large year-round resident base. A diversified economy where healthcare, education, logistics, professional services, and tourism all put people in homes. And a lifestyle that keeps drawing people in.
North Alabama
Huntsville, Madison, and the towns around them. Aerospace, defense, engineering, and advanced manufacturing shape the region. People move for roles. Families stay for schools and community.
How I Work
A Thoughtful Approach.
I keep things relationship-first, with clear communication and doing right by the people I work with.
Honest Conversations
No pressure, no hype. I'd rather have a candid conversation than push anything.
Clear Communication
You'll know what I'm seeing, what I'm thinking, and what the next step looks like at every stage.
Active Operator
I'm hands-on in the markets I work in. I'm not sitting behind a desk. I'm in the field, looking at properties and talking with people on the ground.
Plans in Writing
I put project budgets and plans in writing before work starts. It keeps me disciplined and keeps conversations clear.
Licensed Florida Real Estate Agent
Licensed with Pellego, LLC (LIC# SL3411696). REALTOR® and Stellar MLS member. My real estate license does not cover securities, lending, or investment advice.
Thoughtful Approach
I move with intention rather than rushing. Real estate is a long game, and I'd rather do it right than do it fast.
Latest Insights
Plain-English notes on real estate, private lending basics, and local news from Central Florida and North Alabama.
October 5, 2026
Why Huntsville and North Alabama Belong on an Investor's Map
Qualitative reasons investors look at Huntsville and North Alabama—jobs corridor, livability, and Jonny Herrera's operating footprint.
October 5, 2026
Why Central Florida Real Estate Still Matters in 2026
Qualitative reasons Central Florida real estate stays on investors' maps in 2026—lifestyle, demand drivers, and how Jonny thinks about the market.
October 5, 2026
What Is Gap Funding in a Fix-and-Flip Capital Stack?
A plain-spoken look at gap funding in a fix-and-flip capital stack: how the pieces fit, what it covers, and how to talk about it clearly.
Let's Talk
Book a time to get acquainted and talk real estate in Central Florida and North Alabama. This is a get-to-know-you call, not an investment pitch, and I don't discuss specific projects or terms on intro calls.
321-415-3705
Central Florida & North Alabama
Common Questions
A few things people often ask before we talk.
Where do you invest?
I focus on Central Florida and North Alabama. Those are the markets I know well and spend time in, so I can make decisions based on firsthand experience rather than assumptions.
Do you share specific projects on this site?
No. I don't post specific projects, loan terms, rates, or returns on this site, in my newsletter, or on social media. This site is for education and getting to know each other. Any specific opportunity would only be discussed privately, where the law allows, with full written documents.
Is private lending right for everyone?
No. Private real estate loans are risky and hard to exit early, and many private opportunities are legally limited to accredited or otherwise qualified investors. I can't tell you whether lending is right for you. Please talk with your own attorney, CPA, or financial advisor.
Do you advertise rates or returns?
No. I don't advertise or promise rates, returns, or results anywhere, and nothing on this site is an offer of any investment or loan.
What are the risks?
All real estate involves risk. Projects can take longer or cost more than planned, markets change, and borrowers can default. A private loan or investment can lose some or all of its value and can be hard to exit early. Please review any decision with your own attorney, CPA, or financial advisor.
What's the best way to get in touch?
Book a call through the scheduler on this page, or reach me directly at 321-415-3705. I'm glad to have a no-pressure conversation and get to know you.
Jonny Herrera · Real Estate Investor, Central Florida & North Alabama
Alabama & Central Florida
Educational only. Not an offer to sell securities or a solicitation to lend. Real estate involves risk. Consult your own advisors.
Licensed FL Real Estate Agent · LIC# SL3411696 · Pellego, LLC
© 2026 Jonny Herrera. All rights reserved.